Using a list of your current customers and a design you’ve created, you can print and mail 500 full-color postcards at First-Class Mail ® rates for approximately $230. Everyone wants a strong return on their investment. Make sure your mailpiece grabs the attention of your target consumer. With this budget, experimenting with more eye-catching mail formats - like those with three-dimensional designs - or sending parcels is possible. You can strategically develop a piece that will best communicate your message to your customers. This larger budget provides more flexibility with the design of your mailpiece, as well as the selection of your target audience.
It could cost less than $100 to send a few handwritten letters or postcards to top customers, which could help secure their loyalty. The campaign you built is a great way to connect with a more selective and engaged group of targeted consumers: try a more affordable format and opt to design the piece yourself. Since your campaign has a large budget range, make sure your mailpiece grabs the attention of your target consumer. A medium-sized budget range like this one provides more flexibility with the design of your mailpiece, as well as the selection of your target audience. With this smaller budget range, the campaign you built is a great way to connect with a more selective and engaged group of targeted consumers. ¶ If EDDM is selected in Step 4, letter campaigns are only allowed on rural routes or for government mail purposes, and self-mailers should meet the flat-size minimum dimensions-larger than 10.5”L or 6.25”H or 0.25” thick, but smaller than 15”L, 12”H, and 0.75” thick. ‖ Please note: If EDDM is selected in Step 4, the per-unit cost to ship becomes $0.19/piece. § Please refer to USPS reference materials to ensure that your folded self-mailer is created to the correct specifications for mailing: ‡ EDDM ® mailings entered at a retail unit must meet the size requirements of a flat. Nonprofit pricing requires USPS ® authorization. † Personal matter, including billing statements, must be mailed at First-Class Mail ® prices. Postcard-sized pieces for USPS Marketing Mail ® will be billed at the letter price. * Postcard pricing applies to First-Class Mail ® only. Per-pound pricing estimate based on domestic commercial periodicals with no entry discount. or less per piece with no entry discount on a basic carrier route. 17, 2019.Ħa Please note: Pricing estimate is based on USPS Marketing Mail ® rates for commercial flats (large envelopes) weighing 4 oz. or less per piece with no entry discount on a basic carrier route.ĥa Summer Gould, “A Better Direct Mail Strategy for 2019,” Target Marketing, Jan. Accept Skip to content search close menu closeĤa Please note: Pricing estimate is based on USPS Marketing Mail ® rates for commercial letters weighing 3.5 oz. For more information on the Postal Service’s cookie policies and how the Postal Service uses cookies to improve your experience on and its affiliated websites, including, please see our Privacy Policy. By clicking Accept, you represent to the Postal Service that you are located outside the European Economic Area and consent to the Postal Service’s use of cookies. To improve your online experience, the Postal Service ™ uses cookies on our website to remember user preferences, tailor banner advertisements to your interests, and ensure a smooth shopping experience.
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